What Kind Of Lead User Are You?

Yes, but I buy them when it is necessary Yes, but I don't bother to buy things Yes, when it comes out I'm the first to buy it

I put a reminder so that I do not forget and see if I can attend since I am interested in what new things may come out. I save the date to find out what the new product and what's new will be. I watch the pre-recorded broadcast later.

I can solve it with the help of something that already exists I create a prototype that meets my need I definitely use an existing tool

Little, in general I do not seek information about the product. Normal, I know the benefits of the product and its value. Quite a bit, I usually know the origin of the product and its impact on the market.

Product innovation and benefits The marketing campaign The sales results in the market